
Table ordering – everything you need to know
Table ordering is a service offered by restaurants, bars, and other food service establishments that allows customers to place orders for food and drinks directly from their table. Instead of having to flag down a server or go to the counter to place an order, customers can use a variety of methods to order, including digital devices like tablets or smartphones, or by speaking to a server or using a menu card provided at the table.
What can table ordering provide?
Table ordering can provide a more convenient and efficient ordering experience for customers, as they can take their time browsing the menu and customizing their order without having to wait for a server. It can also help to reduce wait times, as orders can be processed more quickly and accurately. Additionally, table ordering can provide businesses with valuable data about customer preferences and behavior, which can be used to optimize the menu and improve marketing efforts.
Table ordering can be implemented using a variety of technologies, such as self-ordering kiosks, mobile apps, or dedicated tablets provided at each table. Some restaurants may also use a combination of methods, such as providing a tablet for customers to place orders but still having servers available to assist with any questions or issues.
How it works?
Customers are typically provided with a digital device, either at their table or through an app on their own smartphone, that allows them to browse the menu, select items, and place their order. The order is then sent directly to the kitchen or bar, where it is prepared and delivered to the customer’s table. Payment can also be made through the digital device, eliminating the need for cash or card payments.
What are the benefits for customers?
Table ordering can provide a more convenient and efficient ordering experience for customers. They can browse the menu at their own pace, customize their order to their preferences, and avoid waiting in line or trying to flag down a server. Table ordering can also reduce the likelihood of order errors or miscommunications.
What are the benefits for businesses?
Table ordering can increase efficiency and reduce labor costs for businesses. By allowing customers to order directly from their table, businesses can reduce the number of servers needed to take and process orders. It can also help to speed up order processing and improve accuracy, reducing the likelihood of errors or delays. Additionally, table ordering can provide businesses with valuable data about customer preferences and behavior, which can be used to optimize the menu and improve marketing efforts.
What are examples of table ordering?
There are several different approaches to table ordering that can be used by restaurants, bars, and other food service establishments. Here are a few examples:
Self-ordering kiosks
Self-ordering kiosks are digital screens or tablets that are located in the restaurant or at the table, allowing customers to browse the menu, place their order, and pay for their meal. Customers can select the items they want, customize their order, and pay directly through the kiosk.
Mobile apps
Some restaurants have developed mobile apps that allow customers to browse the menu, place orders, and pay through their smartphone. Customers can place their order from their table or even from outside the restaurant, and their order is sent directly to the kitchen.
Dedicated tablets
Another approach to table ordering is to provide dedicated tablets at each table for customers to place their orders. Customers can use the tablet to browse the menu, customize their order, and submit it directly to the kitchen.
QR codes
Some restaurants have implemented QR codes at each table that can be scanned with a smartphone to access the menu and place an order. Customers can browse the menu, customize their order, and submit it directly to the kitchen through their smartphone.
Server-assisted tablets
In some restaurants, servers may provide customers with tablets that can be used to place orders. This approach can provide customers with a more interactive and engaging ordering experience, while still allowing them to receive assistance from a server if needed.
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