How can SMBs benefit from Self ordering kiosk?
We are living in an era where it is all about personalization, convenience, and delivering exceptional customer experience. Small and medium-sized businesses (SMBs) constantly need to improve and provide innovative products and services to stay in the game. Self-ordering kiosks offer many benefits for SMBs to achieve operational efficiency, optimize time and resources, and increase revenue.
Improved efficiency
Self-ordering kiosks free employees much need time from dull and repetitive tasks that consume a lot of time. Employees can focus on more important tasks, such as customer service which is crucial for SMBs rather than taking orders, which improves customer satisfaction and overall operational efficiency. For example, self-ordering kiosks in restaurants allow customers to make orders in their own time and to order exactly what they want without feeling rushed or pressured, meanwhile, staff is preparing food, or cleaning. This leads to shorter queues and faster services.
Customer experience
SMBs usually have labour shortages resulting in one employee doing many tasks and increased chance of error in order taking. Self-ordering kiosks can minimize the chances of that happening, by allowing customers to customize their orders, giving them a sense of control and personalization. Self-ordering kiosks can store data on previous orders, and preferences and create personalized suggestions enhancing customer experience.
Cost savings
For SMBs, every penny counts. Self-ordering kiosks can automate processes and reduce the need for staff. When hiring new employees, training periods are needed. With self-ordering kiosks there is no need for training, they are ready to use upon installation which results in better overall operational efficiency and profitability for SMBs. Furthermore, self-ordering kiosks can handle more transactions during peak hours without needing additional staff. Also, they can operate 24/7 without the need for supervision, allowing businesses to extend working hours without additional costs.
Flexibility
Change or updates to menu, and promotions can be costly and require new printing of materials. Self-ordering kiosks allow multiple changes and updates at no cost. Also, self-ordering kiosks offer numerous language options, making SMBs more accessible to the wider consumer base.
In today’s very competitive market, self-ordering kiosks can help small and medium-sized businesses to provide better customer experience, reduce labour costs, enhance operational efficiency, and grow revenue.